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Is Madonna desperately seeking talent or simply filling vacancies? A look at Madonna's exclusive strategy through the lens of Natsukawa Umi! ...

Is Madonna desperately seeking talent or simply filling vacancies? A look at Madonna's exclusive strategy through the lens of Natsukawa Umi! ...

Is Madonna desperately seeking talent or simply filling vacancies? A look at Madonna's exclusive strategy through the lens of Natsukawa Umi! ...

First it was Natsukawa Umi, then Nishimura Nina, and now Mukai Ai. If you enjoy researching the ranking of AV actresses and the operational strategies of production companies, don't you find the production company Madonna a bit strange?

It's not like they can't find actresses. Since most buyers are older men, and older actresses are easier to manage, there are many mature women on the market. Madonna has never been a production company that couldn't find actresses. Furthermore, while it's normal for high-performing actresses to be snapped up by production companies for exclusive use, Mukai Ai is one thing, but Natsukawa Umi and Nishimura Nina are clearly past their peak. Even if it's a collaboration out of consideration for their agencies, they can't force themselves to work at a loss, can they?


So I've been paying close attention to the situation of the aforementioned actresses, and now, there's one actress I can talk about:

Is Madonna desperately seeking talent or simply filling vacancies? A look at Madonna's exclusive strategy through the lens of Natsukawa Umi! ...

That's "Natsukawa Umi (夏川うみ)," we all know she won the FANZA annual number one award under the name "Sato Riko (佐藤莉子)," and we also know she was once... Unable to find work, she sought help on social media. After switching to AllPro and changing her name, she persevered for a long time before becoming an exclusive actress for Madonna. Like a roc soaring to great heights, the feeling of transforming from a sparrow to a phoenix was wonderful. However—

After "NGR - Naga Sara - The First Time I Was Violated by My Brother, I Knew My Own Climax," Natsukawa Umi (夏川海) was no longer an exclusive actress for Madonna. In other words, after six DVDs and one streaming-only work, she was released…

[[img:///media/u [Image attached: pload-images/fanke/uploads-cm-c/2025-05-29/56fc92cce3992a2e5a804ba843bdfd53.jpg]

After her exclusive contract ended, Natsukawa Umi deleted all her Twitter posts, and her future remains to be seen (as her agency did not delete her information).

At the same time, she also deleted all her posts on Twitter, probably indicating she's quitting.

Furthermore, Mukai Ai's situation is also not right, so Madonna's personnel strategy is now clear. Lang Liao: First of all, the situations of Natsukawa, Nishimura, Mukai, and Jinguji Nao are completely different. While they are good, they are not enough to be signed as long-term exclusive actresses. Madonna's reasons for using them this way are twofold: First, these women may not be outstanding, but they are all famous, so boosting their popularity is mutually beneficial and attracts attention; second, there aren't enough new actresses, so assigning these actresses to specific roles is a good idea. We all know how ruthless Madonna is at eliminating actresses, and those without immunity are no exception.

So, doesn't Natsukawa and the others seem quite pitiful? I don't think it's a bad thing. For these actresses who work in the entertainment industry, the word "exclusive" is something they wouldn't even dare to dream of. It not only symbolizes a promotion but also guarantees releases. Being able to go for months without worrying about work is something they would definitely fight for, even if the pay isn't as good as other exclusive actresses. So I don't think they were cheated, because Madonna wouldn't lie to them and promise a long-term partnership. Everyone is on good terms.
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