First, there was a strong online campaign to urge people to vote; then came a frenzy of buying magazines and cutting out corners for voting; and recently, they've been mobilizing fans to vote at the event… While this happens every year, this year's FANZA Adult Award is definitely more competitive than in previous years…
Why? Firstly, because this year there are no monsters like Yua Mikami or Shoko Takahashi participating, everyone has a chance but no one is sure of success, so it wouldn't be right not to give it their all. Secondly, and most importantly, the FANZA Adult Awards really matter. It's not just about winning the highest honor; it's also about improving an actress's status and earning potential.
How so? We can look at it from three aspects: First, most of the nominated actresses are exclusive actresses for certain production companies. Everyone knows the economy is bad right now, and production companies can't afford to give long contracts. Staying with one company for two years is already a great achievement. But what if you win the grand prize at the FANZA Adult Awards? That proves the actress is very popular, so the production company won't be so fussy about renewing her contract. For example, Maihiro Yui (唯井真寻), who recently had a trip to Taiwan, is the best example. After winning the "Skip! Adult Broadcasting Awards" Best Newcomer Award, she immediately got a contract renewal from SOD STAR, staying to continue as an exclusive actress.
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What about those who aren't exclusive actresses? That's right, when it was called the DMM Adult Awards, several actresses like Minato Riku, Uehara Ai, and Otsuki Hibiki won major prizes. What benefits did she, who wasn't an exclusive actress, receive from this? Simply put, the pay has increased. Since the actresses have proven themselves to be among the most popular in the industry, it's reasonable for them to ask for higher pay or exclusive contracts, and most production companies will accept this.
Finally, and most importantly, there will be more advertising and endorsement opportunities!
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The most obvious example is Hashimoto Arina, who won the Best Actress award last year. Already very popular, her popularity skyrocketed after winning the award. Simultaneously, invitations for events involving sex toys and pachinko followed. Unless you can achieve phenomenal popularity and fame like Momono Kana without winning an award, everyone—whether currently popular, once very popular but declining, or still striving for success—needs this award as a protective shield…
This is why everyone is fighting tooth and nail for it. As for who will win? The Taiwanese agent is adamant that Shiina Sora will definitely be the one to accept the award, while the president of the Japanese agency predicts that either Tenshi Moe or Aizawa Minami will take the final victory... In short, we'll find out on Sunday night.
