
I'm not kidding, all my friends were asking me yesterday if I had any MRT videos on SWAG!
So I went to SWAG and watched five MRT-related videos. The one starring Mio (@miohot) that left the deepest impression was "Drunk MRT Battle, Eating in the MRT Station, Directly Getting Penetrated Inside": The short-haired Mio plays a young idol who, after drinking, boards the MRT with a fan. Seeing that no one is around and being aroused by the fan, they end up having sex in the carriage...
You ask me what I thought? There are probably two reasons: First, although the announcements, the signs on the train, and the advertisements outside the windows all clearly indicated it wasn't a real set, I completely understand why Taipei Metro was angry—the set was so realistic that not including those signs in the shot would easily lead to misunderstandings. Second, SWAG is quite shrewd; building that set must have cost a lot, so they not only made the most of it by creating multiple videos (each with a different theme), but also got media attention. Plus, with no law to stop it, it was an incredibly successful marketing campaign.
That's why so many people are requesting the video. But while the marketing was effective, the question remains: was it good or bad for SWAG?
Let's take Japan as an example. Government agencies don't react to what's in adult videos. Firstly, they might feel it's unnecessary to overreact to this kind of "adult culture," and secondly, they might know that overreacting would only encourage their marketing. So, unless it's illegal (like outdoor exposure), Japanese officials won't comment on scenes in the works. As for fans, they probably know these adult video scenes are fake, so aside from some criticism of Yuna Ogura playing with popsicles in a convenience store and wasting food, I haven't seen any strong reactions, especially after everyone knew the convenience store scene was fake and the popsicles were props—that was the end of it…
However, Japan is Japan, and the situation in Taiwan is quite different. I think SWAG's cleverness lies in not only creating incredibly realistic scenes but also knowing from the beginning what kind of effect this series of "sex train" works would have—just like the previous "Magic Mirror" and "Ximending" dating scandals. They are very good at this kind of marketing method that they know will have negative effects from the start. For them, this is a necessary evil, as long as it attracts more people to visit their platform and expand their business.
This is the difference between Taiwan and Japan. One day, if everyone can get used to this type of work, if one day the media doesn't have to make a fuss about this kind of marketing method or try every means to find illegal behavior to gain traffic, I think then we will have a mature erotic culture.
It's just that there's still a long way to go.